12 Youtube Content With The Most Views 2022

12 Types of YouTube Content + Important Video Ideas (2022)

5G area - YouTube has become a content phenomenon. Back in 2005, when the Me At The Zoo video was first uploaded, no one could have imagined how important this video-sharing medium was. Google saw the potential of YouTube, and just 18 months after the co-founder shared his visit to the zoo with the world, Google announced that it was paying $1.65 billion for the service.

Since then, YouTube's power and influence has grown at an astonishing rate. It may even claim to be the second largest search engine in the world - after Google itself. Some of the stats are quite surprising:

  • The total number of people using YouTube is 1,325,000,000.
  • The number of hours of video uploaded to YouTube per minute is 300 hours.
  • The number of video views on YouTube every day is 4,950,000,000.
  • The average number of YouTube mobile videos per day is 1,000,000,000.

Google launched a survey in 2016 to understand the latest YouTube viewing trends. Here are some results:

  • 6 out of 10 people prefer online video platforms over traditional TV.
  • On average, 8 out of 10 people aged 18-49 watch YouTube
  • On mobile only, YouTube is watched by more people aged 18-49 than TV shows or television.

In 2017, Google turned its attention to people watching YouTube on their TV. The main points of this research show:

  • The time people spend watching YouTube on TV has more than doubled in a year.
  • 2 out of 3 viewers say they watch YouTube on a TV screen.
  • As with TV content, YouTube views on TV screens peak during prime time.
  • YouTube viewing time on TV peaks on weekends.

So, with so much time being spent watching YouTube across multiple devices, what kind of content do people watch? It turns out that people actually watch a wide variety of things, which probably reflects the fact that YouTube's audience is made up of people of all types and ages.

Of course, for many people, YouTube has only one purpose - as an easy way to watch music videos. And this cannot be ignored, because there are so many of them! According to Wikipedia's list of the most viewed videos on YouTube, music videos are ranked 77th out of 80 videos on the list.

But YouTube is more than just a music video. From an influencer marketing point of view, official music videos offer little opportunity for promotion. However, there are many other types of videos that present better opportunities for marketers.

Popular topics or YouTube video ideas:

  1. Cute animals
  2.  Part of the video game
  3.  Guides and tutorials
  4.  Product review
  5. Gossip about celebrities
  6. Vlogs
  7.  Funny videos
  8. Shopping
  9. Unpacking the package
  10. Teaching videos
  11. Parody
  12.  Joke

1. Cute animals

It is impossible not to find funny animal videos on the Internet. People love watching cute animals, especially when they do something out of the ordinary - sleeping cat videos are no longer popular!

YouTube also has its fair share of cute animal channels, some featuring real pets and others, like Simon's cat, animated.

There are also plenty of serious animal channels, including a National Geographic video featuring the famous David Attenborough.

2. Part of the video game

We may have intentionally excluded the ubiquitous music video from this review, but we can't exclude this video category, which is dominated by influencers PewDiePie.

Young men (the most common type of gamer) were the first to choose YouTube, so it's no surprise that there are thousands of video game-related channels. Minecraft is so popular that it has its own website where you can find a list of over 1000 popular Minecraft YouTube channels.

A common type of video game is a guide in which a person plays the game while commenting on its progress. One of the reasons for Minecraft's popularity (despite its outdated graphics) is that the game is easy to modify and video creators take advantage of this feature.

There can be great interaction between video game creators and their supporters, and even joint participation in online tournaments.

3. Guides and tutorials

There are three main learning styles: visual (visual), auditory (auditory), and kinesthetic (by doing). Everyone learns to use a combination of these styles, but most people find one method easier than the other. Good teachers try to use all three methods in their lessons.

While it can always be challenging to teach kinesthetically on video, it is the perfect medium for those who enjoy visual and auditory learning styles. Well-structured videos that encourage you to work together withThe action in it can even help with a kinesthetic personality.

There are so many how-to videos on YouTube that you're likely to find something to help you do just about anything you can think of.

This video has the advantage of being virtually timeless - the only reason a video can have an expiration date is because the action itself changed or has expired.

4. Product review

There is a clear trend nowadays where people turn to the internet when considering buying. They want to know what other people think about the product they are interested in.

In this respect, YouTube is no different from any other social network. People flock to the channels of people they trust to find out what they think about a particular product.

Surveys regularly show that consumers are more likely to make a purchase if they see positive reviews online.

Obviously it depends on the product, but YouTube is the perfect medium for many products. It's easier for people to take reviews if they can physically see the product used, whether it's applying makeup, driving a car, or using the latest kitchen gadgets.

5. Gossip about celebrities

People who are interested in celebrity gossip are no longer news. Newspaper tabloids have thrived on this subject over the years, and indeed, there are entire cable TV channels focused on this topic.

So, it's no surprise that people turn to YouTube to keep up with the news of their favorite celebrities. Of course, many of these videos still look tabloid and you can't believe everything you see and hear in these videos.

Perhaps the most famous celebrity YouTube channel is an offshoot of news site TMZ.

6. Vlogs

Most people have forgotten that blogs started out as online magazines about what a person does every day, in the form of an Internet diary. Of course, blogs have become more diverse since then, but you will still find smart and funny people talking about their daily breakfast and what they managed to accomplish the previous day.

A vlog is a video blog and the idea is to some extent the same as the original blog. They are effectively the equivalent of your old video diary.

Of course, being on YouTube, they attract more views than diaries hidden under the bed, so the content is usually more interesting.

YouTube vlogs are the equivalent of reality TV shows. You get a glimpse into the life of a vlogger (as much as they want to share). In the same way that reality shows attract large audiences, some vlog channels have many subscribers.

7. Funny videos

Not a few people who make comedy videos to entertain the audience. Of course, everyone has their own sense of humor, but there are so many funny videos on the Internet that you're sure to find something that works for you.

Comedy videos are among the most shared, often making their way to Facebook and other social media. These videos are the most popular for viral distribution.

Few YouTube comedy channels attract more viewers than many TV comedy shows.

8. Shopping

Many women love to see people go shopping, buying things they can only imagine. You may not be able to go to a high-end store and buy a dozen pairs of branded shoes, but you might be happy to see someone else doing it.

Shopping videos, traditionally known as "transport" , are targeted at people who buy a specific product. The most common videos of this type tend to be found on beauty, fashion and lifestyle channels.

These videos provide a clear opportunity for brands looking to participate in influencer marketing, as long as the items purchased match what channel viewers like and are hunting for.

9. Unpacking the package

Video unboxing is a 21st century phenomenon. Surprisingly, a large number of people enjoy watching other people take new products out of their boxes!

This video is an extension of the shopping video and product review—in fact, it sits between the process of buying a product and the process of using it and testing it.

To some extent, the love for these videos can be compared to children's love for Christmas, when the main pleasure is unpacking gifts and seeing what's inside. The same applies to in-video unpacking, as viewers are given the opportunity to enjoy the anticipated first-run of the package contents.

Just like shopping videos and reviews, unboxing can have a huge impact on consumers' buying decisions and can be very profitable for brands. This is another area with great potential for influencer marketing.

10. Teaching videos

We have shared the video ttutorials into two broad categories.

There are several major channels, such as TED and National Geographic, that are owned by large official organizations and share their content. There are also many other businesses, large and small, that share educational videos on their websites, and this is the first of its kind.

The second type of educational video channel is educational videos for young children and schoolchildren.

They try to give their young viewers interesting videos that make their brains work.

This video category is always relevant because many of these videos gain new viewers year after year and are visited again and again. The video has no value only if the information it contains is outdated.

11. Parody

Parodies are popular enough to be considered a separate part of YouTube videos.

There are several parody video channels out there, some more successful and talented than others. The best of them make music video parodies, often doing so quite professionally.

In some ways, this is the most difficult type of video to make - you need to distinguish between a well-written parody and a done parody that won't resonate with viewers.

12. Joke

Nearly twenty years ago, Johnny Knoxville made a name for himself by creating Jackass, which in many ways was the forerunner of all YouTube joke videos. They are definitely one of the trends not only on YouTube, but also on Facebook and other social networks.

This video shows practical pranks on friends, family, and members of the public without realizing it. While this type of video often puts participants in an uncomfortable position, it's definitely a way to turn people into social media celebrities.

There are several videos where people prank each other just to get back at a previous joke. There is even a series of prank videos featuring husband and wife.

Some of these jokes can be quite controversial, so any brand looking to work with a prankster channel needs to make sure that their company values ​​and the channel's will align well.

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Dodi Maulana
I am a writer on this website that discusses Blogger Tutorials, Youtube and Google Adsense Tips

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