Google AdSense Ad Restrictions: Causes and How to Overcome It

 Google AdSense Ad Restrictions: Causes and How to Overcome It

Restrictions on the display of AdSense ads are becoming a common problem experienced by publishers lately. Most of the causes are invalid traffic or invalid traffic.

Throughout 2020, the number of publishers who complained about this ad serving restriction continued to increase. Google said the restricted AdSense ads were aimed at reducing fraud attempts and safeguarding the digital ad ecosystem.

The red warning sign that appears on your AdSense dashboard does trigger a sense of anxiety and worry. The reason is, limiting AdSense ads can hurt you and risk lowering your ad revenue this month and the following months.

Understanding the Causes of Google AdSense Ad Restrictions

AdSense ad restriction is a reduction in the number of ad impressions on blogs that you register in your AdSense account. Ad restrictions generally expire after 30 days although in some cases it may be longer.

Generally, there are 2 reasons why you are exposed to Google AdSense ad restrictions. This cause will appear in the issues or problems section, namely:

  • Account being assessed / account being assessed - Google is monitoring your traffic profile to assess the quality of traffic visiting the blog and detect suspicious activity
  • Invalid traffic concerns / invalid traffic - Google has detected traffic that is judged to be invalid. Google considers that traffic activity on your blog may be intentionally to increase ad earnings.

Of the two causes of ad restrictions above, invalid traffic concerns are the worst cause with the worst possible consequences. However, both have a significant impact on Google AdSense revenue and cause your earnings to drop by up to 99%.

Why Does Google Restrict AdSense Ad Serving?

Google implements ad serving restrictions to minimize the impact of invalid traffic while Google's systems investigate potential issues.

The way this restriction works is similar to the two-click penalty method to protect advertisers (advertisers) by testing the quality of traffic that clicks on ads on your blog.

When your AdSense account experiences ad serving restrictions, Google will analyze ad requests from traffic coming from your blog. However, only a few ads will be displayed on your blog. As a result, your income will decrease.

The process of analyzing and evaluating traffic quality by Google is done automatically. There is no Google party to manually check the performance of your account.

Ad serving restrictions mean that your account gets more attention from Google's automated algorithmic system.

Restriction of ad serving is one of Google's steps in dealing with invalid traffic in the Google advertising network.

Invalid Traffic or IVT is a general term used to describe a digital advertising ecosystem where the incoming clicks do not actually come from humans who are interested in the ad.

IVT includes bots, accidental clicks, bomb clicks, and paid traffic.

Causes Affected by Google AdSense Ad Restrictions

If you're wondering what causes Google AdSense ad restrictions, the short answer is low traffic quality. Google AdSense is not a product intended to please publishers, but to help advertisers. When a publisher is judged to be trying to cheat the system by presenting ad clicks, Google's system is able to detect this fraud quickly.

The following are the causes of an AdSense account being restricted or subject to serving restrictions, including:

1. Low Traffic

source : pixabay

In general, Google likes organic traffic that comes from search engines. However, this rule does not apply to all types of blogs. Age, niche, type, and blog content are considered by Google in assessing existing traffic sources. There are hardly any rules that explain that Google prohibits traffic from social media for AdSense.

Most new blogs get more scrutiny from Google when it comes to sharing links to social media for a variety of reasons.

For example, when you share a blog link to a Facebook fanpage, your followers may click on an ad on your blog with the excuse of wanting to give support. This is a practice that Google doesn't like and considers low-quality traffic. This also applies to bot traffic and paid traffic.

2. AdSense CTR

source : pixabay

AdSense CTR above a reasonable limit attracts the attention of Google robots. Pop-up ads and sticky ads fall into the category of ad serving methods that you should avoid.This is because Google doesn't lik e this practice because it forces users to click on ads or accidentally click on fish. As a result, advertisers are harmed and Google will put your AdSense account under surveillance.

Generally, the recommended CTR limit is around 4% to 5%. However, some blogs can have a higher CTR gi around 18% even up to 50%.

But usually, a blog with a CTR of up to 50% and safe is a blog that does invite a lot of ad clicks in a legal way that Google allows.

3. Content

source : pixabay

When your blog has been accepted by AdSense and verified, it doesn't mean you can fill out content freely. Keep following Google Guidelines and provide useful content for visitors and readers.

The following is content that may be problematic on your blog, causing your AdSense account to be restricted.

  • Content contains adult vocabulary
  • Content containing things related to gambling, pornography
  • Content containing hate speech and provocation
  • Content selling liquor, prescription drugs, tobacco, tobacco-derived products, weapons and ammunition
  • Content contains illegal or unlawful activities

Restricting AdSense Account Restrictions, Is it Safe?

Not infrequently, you find service providers who claim to be able to release an AdSense account in a short time. Unfortunately, service providers like this should be suspicious of you.

Services like this generally provide services with quick and instant results, but without a reasonable explanation of the process.

Handling AdSense account restrictions generally involves access to sensitive accounts such as AdSense accounts, Ad Manager, Google Search Console, Google Analytics, to login access to websites.

Be careful with service providers like this, especially those who ask for access to your blog dashboard.

Understand that there is always a risk of harm when you share data access with others, regardless of the reason.

How to Overcome Google AdSense Ad Restrictions

Generally, publishers don't do anything when an account experiences ad serving restrictions.

Because, Google will release the restrictions by itself, as soon as the system gets enough data and analyzes the data obtained from your blog.

When your account is subject to ad restrictions, you can do several things:

1. Blog Evaluation

Evaluate your blog content one by one. Fix if there is content that violates terms, ad position that harms users, or keywords in content that violate Google's terms.

Make sure the amount of content is more than the number of ads. If one article page contains 2,000 words and 20 ads, reduce the number of ads or increase the number of words.

While there are no fixed rules about the ad-content ratio, new blogs should prioritize quality content before increasing the number of ads served.

2. Leave AdSense Tag Intact

Most publishers will remove the AdSense tag or use other ad provider services such as MGID or Propeller Ads.

Unfortunately, removing the AdSense Tag will actually have a negative effect. Leave your AdSense Tag intact and use your time to do something else to identify the cause for the Google AdSense ad restrictions.

3. Check Traffic Source

Make sure you don't have any source of bot traffic, jingling, and other non-human traffic. Check, from where your blog gets traffic every day. Block access coming from problematic sources.

4. Check Ad Placement

Accidental clicks are generally one of the most common causes of AdSense invalid traffic. Make sure you have sufficient distance between your ad and other content such as menu buttons and navigation. Avoid placing pop-up ads and sticky ads. Ads like this provoke a lot of accidental clicks that are prohibited by Google.

If you use a plugin like Ads Insertion, disable it temporarily and let Google auto-ads place the ads for you.

5. Check Policy Center

It could be that the cause of your blog being subject to AdSense ad serving restrictions is ad serving that is not in accordance with Google policies.

Visit the AdSense policy center and make sure that the way you serve ads on your blog complies with Google's rules.

6. Improve Traffic Quality

One of the causes of limited Adsense ads is low traffic quality. Improve the quality of your blog traffic and visitors by:

  • Avoid sharing blogs on social media too often
  • Share the link to your blog on social media groups that match the discussion in the article
  • Avoid sharing blog URLs to spam websites or comment fields on low-quality websites
  • Avoid buying traffic, buying bots, or using paid traffic
  • Promote your blog with quality content marketers.
  • Use security tools and plugins such as Wordfence, Sucuri, Defender, Akismet, Anti Spam, and the like.

7. Leave Ad Units Intact

Some publishers say bthat their AdSense account was released from serving restrictions within weeks of removing the Ad Unit and removing the AdSense Tag.

While this may work for you, there's no guarantee that removing Ad Units and AdSense Tags will solve the root limitation issue.

Granted, your AdSense account may be released within a few weeks of you doing this. However, the reason is because you interfere with the collection and analysis process carried out by Google.

Not infrequently, the problem reappears as soon as AdSense is reinstalled. Therefore, you don't need to try this method because it doesn't solve the problem until it's finished.

How to Prevent Google Adsense Ad Restrictions

As a publisher, you are required to send quality traffic to your advertising partners.

In this way, you have built a long term asset. When the traffic coming to your blog is of high quality, advertisers will increase their bids automatically.

Unfortunately, publishers do not have transparency regarding the source and quality of traffic that is present as sophisticated as Google.

However, you can still do several things to ensure that the traffic you are getting is of good quality.

The following are safe practices and best ways to prevent your AdSense account from being subject to ad restrictions:

1. Do not cheat

Most publishers try to increase AdSense earnings in a good and fair way, without having to cheat advertisers or Google.

This type of publisher most likely doesn't need an explanation of the cause of being hit by Google AdSense ad restrictions.

Unfortunately, it's not easy to keep AdSense from being restricted. Even for those who have been playing fair, they can still be affected by this problem.

For example, there is their Ad Unit that has a higher-than-expected CTR. Of course, publishers will feel sorry for lowering CTR because their income will decrease.

However, not lowering the CTR is also risky because AdSense starts to catch any abnormal activity until the account is restricted or even closed.

2. Visitor Click Pattern Analysis

Most AdSense publishers are familiar with the CTR of each Ad Unit. However, you can dig deeper information about this CTR.

For example, sort Ad Unit CTR by location, browser used, or certain times of the day. Invalid traffic can not only be seen from the CTR, but strange click patterns can also indicate suspicious traffic sources.

If your blog visitors have reached tens of thousands per day, this method can prevent AdSense ad serving restrictions.

Because, you can identify odd patterns of ad clicks at certain times or locations that are not related to your content. The easiest way to analyze visitor clicks is to use Google Analytics.

3. Use Cloudflare or Similar Services

Many publishers use Cloudflare as a CDN optimization step to increase their blog's loading speed. In fact, Cloudflare is not only able to CDN content, but protects your blog from invalid traffic. The following are Cloudflare features to avoid the causes of restricted Google AdSense ads:

Firewall - Although you can only get a firewall on Cloudflare pro for $20 per month, it's a bargain if your earnings are over $100.

Bot Fight - If you want something free, use bot fight mode. Once activated, Cloudflare will look for signs of bot traffic and prevent that traffic from entering the blog.

4. Pay Attention to Ad Position

Make sure your blog visitors know that ads are ads. Generally, you are asked to display posts such as Sponsored/Advertisement/Ads in the ad column. This method prevents accidental clicks that send invalid traffic to AdSense.

Also pay attention to the placement of ads and avoid placing ads in positions close to the navigation menu or buttons. Then, also check the ad placement on mobile and tablet displays. Users on both devices generally click on ads more often by accident.

5. Be careful with Paid Traffic

There's nothing wrong with buying traffic as long as you buy quality traffic. The hallmark of quality paid traffic is that you advertise your content to human users (not bots) and those users are really interested in clicking on your ad.

Unqualified paid traffic usually uses redirect, pop-up, pop-under, or paid traffic specifically for ad clicks.

This low-quality paid traffic technique is not recommended and can end up in trouble.

Exposed to Google AdSense Ad Restrictions for No Reason

Sometimes, you have implemented positive ways and get traffic honestly. Still, your AdSense account gets restricted and your earnings evaporate in the airfleeting nature.

Even honest publishers are still at risk of being exposed to Google AdSense ad serving restrictions for no apparent reason.

Therefore, you should not rely on just one advertiser. Please choose another advertiser such as:

  • Propeller Ads
  • Amazon Native Shopping Ads
  • Adversal
  • Sovrn //Commerce (Formerly VigLink)
  • Skimlinks
  • monometric
  • Info Links
  • ylliX
  • Evadav
  • PopCash
  • PopAds
  • RevContent
  • Adsterra
  • SHE Media
  • AdRecover
  • MadAds Media
  • Bidvertiser
  • Adbuff
  • BuySellAds
  • AdClickMedia

Take advantage of the advertising program above to maximize your blog's earnings, and as a backup when exposed to Google AdSense ad restrictions.

Dodi Maulana
I am a writer on this website that discusses Blogger Tutorials, Youtube and Google Adsense Tips

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