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How to make money on YouTube for a blogger : an overview of channel monetization options

 How to make money on YouTube for a blogger : an overview of channel monetization options

ilustration from istockphoto

There are 6 ways to monetize a channel on YouTube today :
  • Advertising. You can earn revenue from ads that are automatically integrated into your videos.
  • Sponsorship. You can offer subscribers bonuses for a monthly subscription.
  • Sale of souvenirs. Of course, you can distribute it through your own online store, but now YouTube offers to embed widgets for buying souvenirs directly from the viewing pages.
  • Super chat and super stickers. You can offer live broadcast guests to make a donation, and in return get access to super chat and super stickers - they help make messages more noticeable.
  • YouTube Premium. You can earn income for the views of users who have subscribed. You don't need special content for this.
  • Direct advertising. You can partner with third-party brands that are willing to pay to be mentioned in your videos.
In the article, we will analyze the pros, cons, features and pitfalls of each monetization method.

Minimum Requirements

Each of these features has separate requirements for the number of subscribers and views.

Advertising

  • Age of majority or consent of the legal representative
  • Content Compliance with YouTube Policies

Sponsorship

  • age of majority
  • 1,000 or more subscribers

Souvenir section

  • age of majority
  • 10,000 or more subscribers

Super Chat and Super Stickers

  • age of majority
  • Living in a region where

YouTube Premium

  • The presence of special content that you are willing to distribute only for money

YouTube Partner Program

ilustration from istockphoto

YouTube's official partner program allows vloggers to earn money by displaying Google AdSense ads.

Media networks also share Google ad revenue with YouTubers, but take some of it for themselves. If YouTube itself gives authors 55% of the income from advertisers, then media networks share only 25-35%. The so-called affiliate programs take a commission in exchange for:
  • simplified withdrawal of money;
  • access to additional promotion tools;
  • direct cooperation with brands;
  • training events, legal support and so on.
To partner with a media network, as a rule, it is necessary to comply with both the standard monetization rules and additional conditions.

The amount of earnings depends on:

  • the number of commercial impressions;
  • ad formats and their cost;
  • the geographical location of the audience;
  • reach, number of views, retention;
  • the quality of the content and subject matter of the video.
The exact income can be seen only in the Google AdSense account or the personal account of the connected affiliate program. Projected revenue per channel is displayed in YouTube Analytics. With the help of rating services - WhatStat and SocialBlade - you can evaluate the potential earnings from the YouTube affiliate program by examining the estimated income from other channels in your field. If you plan to make money with the help of the media network, respectively, reduce the forecast by 20-30%.

If you started to drip the first cents from the YouTube affiliate program, don't expect to get money quickly. The minimum threshold for sending an AdSense payment is $100. If the required amount is collected, say, in January, then the payment will be sent only at the end of February.

And one more thing: in order to receive income from YouTube in the most profitable way - bank transfers - you need to open a foreign currency account and do not forget to confirm your mailing address: a letter will be sent to it when $ 10 is accumulated in AdSense.

Disadvantages of earning through the YouTube partner program or media network :
  • low income per view (especially when working with a media network);
  • inconvenient withdrawal of funds (when participating in the official affiliate program);
  • the inability to receive an advance payment (as with direct advertising), and so on.
The main advantage: nothing distracts from creativity. A YouTuber does not need to communicate with advertisers, agree on scripts, or meet deadlines: the video hosting itself spins suitable advertisements. All that remains for a blogger is to make quality content and periodically study YouTube Analytics and AdSense reports.

How to enable monetization

  • Open YouTube Creator Studio.
  • Click "Content" in the menu on the left.
  • Check the boxes to the left of the icons for all the videos you want to monetize.
  • In the black dropdown bar that appears at the top of the page, click Edit and select Monetize.
  • Click Enabled.

Cooperation with advertisers

The income of the YouTube affiliate program is incomparable with the possible earnings from direct cooperation with advertisers. An illustrative example is top bloggers who ask for one advertising integration from 3,000,000 rubles.

If there are a million or more subscribers, it’s understandable: the channel itself falls into various ratings, plus there is an opportunity to work with large customers, which means delegate everything to the agency.

Question: what to do for those who have not yet reached such indicators?

Emailing brands is a good idea. Yes, there is a risk that you will be ignored, but they may also be taken into account. This option is especially good if you already have your own audience, albeit a small one, and you are ready to start cooperation on a barter basis. It is important to make advertisers interested in the channel: show good engagement statistics, optimize video metadata, and so on.

A good option is to try advertising exchanges. By connecting the channel to such services, the YouTuber gives extended statistics through the API, that is, he goes towards a potential customer. It is easier for an advertiser to find the desired vlog by filtering sites by topic, number of subscribers, cost per view, and other important parameters.

Most exchanges act as a guarantor:
  • takes an advance payment from the customer;
  • keeps the money until the task is completed;
  • transfers the amount to the youtuber if the advertisement is placed in accordance with the terms of reference.
Exchanges to visit:
  • getblogger
  • Webartex
  • Epicstars
  • BuzzGuru
  • label up
  • Plibber
On average, YouTube exchanges take 5–15% from a transaction, but this is not much if there is a necessary profit - material assistance for the further development of the channel.

Direct advertising gives more money, but requires more responsibility to both customers and viewers.

With product placement, everything is simple - this is the most native format: the product flickers in the frame without causing discomfort to the audience. But such advertising is paid less, in many cases by barter.

Advertising integration is more difficult.
  • If you strive to please the advertiser and praise the product, you can catch a "truck" of dislikes, get comments like "sold out" and so on. Especially if the product or service is not very good.
  • If you justify yourself to subscribers, trying to maintain loyalty, show that all this was done only for the sake of money, the customer will remain dissatisfied.
  • If you make advertising boring, clumsily embed it in content, everyone will not like it.
  • In general, in order to make good money in this way, you need to be able to resolve disputes with advertisers, determine the mood of the audience, and embed advertising in a beautiful and interesting way.
Of course, the main advantage of direct advertising is high income.

The downside is that you need to spend more time and effort on negotiations, working out scenarios, working out the negative, resolving disputes, and so on. It is easier for top bloggers, since agencies take on all these tasks. However, they will not work with intermediate and beginner channels.

Donations and subscriptions

Sponsorship subscription - the ability to regularly support the channel for loyal fans. Subscribers pay a monthly fee to support the author, and in return they are entitled to bonuses:
  • additional content and early access to new videos;
  • invitations to closed communities in social networks;
  • mentions on behalf of your favorite blogger;
  • unique emoji and so on.
The next option for additional earnings is the collection of donations (donations) during live broadcasts (streams). For this, video hosting offers its own solution - Super Chat.

The interest of viewers is that paid messages are highlighted in color and fixed above others. The cost of one of these is from 20 to 10,000 rubles. The price depends on the number of characters, the color of the message and the time of fixing.

Super Chat is available for channels that have live streaming and monetization turned on.

70% of the amount of sponsorship subscriptions goes to the author. The size of the commission for donations on streams is unknown. All revenue details can be viewed in YouTube Analytics and AdSense reports. The payout procedure is the same as the YouTube Partner Program.

Here are the bonuses you can't offer:
  1. the ability to download YouTube video or audio;
  2. communication alone with the author;
  3. distribution of prizes to some subscribers, in which the winners are selected randomly

How to enable sponsorship

  • Sign in to your Google account.
  • Go to the Sponsorship page.
  • Click Enable Feature and follow the on-screen instructions.

How to enable super chat and super stickers

  • Go to studio.youtube.com and sign in.
  • In the menu on the left, click "Monetization".
  • Choose Chat > Try Now and follow the on-screen instructions.

How to enable YouTube Premium

You don't need to do anything to earn YouTube Premium. If your content is viewed by viewers who have a paid subscription, you will be credited with a portion of the funds from its cost. Payouts are based on views of all your community-compliant videos.

Souvenir products

Partners can promote products with channel branding on YouTube. If you add a section with them, product ads will appear right below the player window (but not for all videos).

How to enable monetization

  • Sign in to YouTube Creator Studio.
  • Open the "Monetization" section.
  • Go to the "Selling Branded Items" tab. If it doesn't, then your channel doesn't qualify.
  • Follow the instructions on the screen.

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