Organic Traffic: Free Traffic that the Website gets

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On the website, you can get traffic in various ways. One of the traffic that bloggers and SEO specialists often rely on in developing websites is organic traffic.

It cannot be denied, this one traffic is indeed very powerful to be used to increase the domain authority or page authority of the website.

The reason is, you only need to improve SEO well without paying anything to second or third parties to get traffic or what is commonly called paid traffic.

So, what exactly is organic traffic? How can you improve it so that you can get your website on the first page of Google?

Instead of getting more curious, here Glints has summarized the explanation for you!

What Is Organic Traffic?

Reporting from Rice Media, organic traffic is traffic from visitors who enter the website through organic search results, not from paid advertisements.

Organic search in this case is a visitor who types in a query or keyword on a search engine page like Google or Bing, then finds a website and visits it.

As explained above, organic traffic can be obtained by optimizing SEO (search engine optimization) on the website.

In practice, one uses a variety of techniques, such as creating quality content and doing keyword research.

If you manage to find the right keywords and quality content, you can be sure that your website will appear on the first page of Google.

From there, you can get lots of organic traffic from visitors because you managed to get a good ranking on Google.

The Importance of Organic Traffic for Websites

Now we know that organic traffic is visitors who come to your website organically and for free, without having to use paid advertisements.

Then, how important is the role of this traffic for the website?

1. Expand customer reach

Organic traffic is obtained from a customer who has the specific intention of searching for something on a Google search page.

Therefore, according to Reliablesoft, this traffic is deliberately targeted by website owners.

For example, a user wants to search for “user interview tips” on a Google search page.

Then, the top page is your website and users visit it.

If your content provides solutions to user problems, you can be sure these users will subscribe to your newsletter or even become followers of your website.

This is one of the important roles of organic traffic. This is certainly very beneficial for e-commerce websites to increase sales.

2. Increase the popularity of the website

Apart from expanding your customer reach, organic traffic can also help you increase your website's popularity.

Why is that? Because, the more people search, the more Google will believe that your website has high credibility.

Thus, Google will automatically place your website in the first ranking.

How to Increase Organic Traffic

After knowing the importance of organic traffic for websites, of course you want to maximize it, right?

As previously explained, one of the right ways to get organic traffic is to optimize for SEO. Then, what is the optimization like?

Don't worry, in this case Glints will give you the ways:

1. Keyword research

Always do keyword research before creating content for a website. You can use tools like Ahrefs, SEMRush, or Ubersuggest.

To find the right keywords, make sure to search for high search volume and keyword difficulty or a low level of competition.

After finding it, all you have to do is create quality content.

That way, you have a great chance to be on the first page of Google.

2. Optimize the meta description and SEO title

When searching for a query on a search engine, the first thing a user sees is the meta description and SEO title on a website.

SEO title is the title of the content that appears on search engines. While the meta description is writing that describes the entire content of your content and is under the SEO title.

To increase organic traffic, make sure your SEO title is attractive and the meta description is really specific and explains the content as a whole.

If both are optimized properly, it is certain that visitors will immediately click on your website.

3. Create a user-friendly website

Apart from optimizing on page and off page SEO, don't forget to pay attention to the condition of your website, whether it is user-friendly or not.

Make sure your website doesn't take long to be opened by users. If it takes a long time to load, the user will most likely leave your website.

In addition, pay close attention to the website design. Don't make the website look complicated so that it makes it difficult for the user.


Thus a brief explanation of organic traffic and how to increase it.

Basically, it is important to increase this traffic to the website so that it can grow quickly in the digital world.

Apart from the themes above, you can still get other information about the world of SEO and marketing from iBionicTech for free

Dodi Maulana
All Because of Allah Ta'ala

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